Wemind

Meet Wemind’s Team.

Wemind is a digital management consultancy. We help companies take giant leaps. We do it by building social networks that put people first.

Wemind was founded in 2007. Today, Wemind’s Board is chaired by Lars Kolind, and the consultancy jointly directed by Managing Partners Rasmus Schjødt Pedersen and Jakob Boman.

Team Members

Lars Kolind

Lars Kolind is Chairman of the Board at Wemind. Here he also serves as strategy and transformation advisor to executive leadership teams that are seeking to “UNBOSS” their market or organization. Lars is former CEO of Oticon A/S (William Demant Holding) and CFO for Radiometer A/S. He is a renowned entrepreneur, and an internationally bestselling author of The Second Cycle, KolindKuren and latest UNBOSS. Previously Lars Kolind chaired the boards of Grundfos A/S, the Poul Due Jensen’s Foundation, and the Unimerco Group. Now, he chairs Jacob Jensen Holding and is a member of the board of The World Scout Foundation that has the Swedish King as honorary chairman.

Email: lars@wemind.dk

Rasmus Schjødt Pedersen

Rasmus Schjødt Pedersen is Managing Partner at Wemind. He is responsible for directing international client engagements and major projects. Prior to joining Wemind he founded an internet startup and worked in management consulting with a global top-tier consulting firm. Rasmus holds two master’s degrees, one from the University of Copenhagen and one from Harvard University in Boston. While in Boston, he also specialized in new media and innovation at MIT. He is a recipient of the prestigious Crown Prince Frederik of Denmark Scholarship to Harvard.

Phone: (+45) 22 95 03 04
Email: rasmus@wemind.dk

Jakob Boman

Jakob Boman is Managing Partner at Wemind. Apart from directing major projects, Jakob manages the firm’s daily operations, finances and human resources. He is a former associate at a global top-tier management consultancy with talents in corporate finance and large-scale IT project management. Jakob holds a master’s in Mechanical Engineering from the Danish Technical University and University of London.

Phone: (+45) 26 27 37 94
Email: boman@wemind.dk

Johan Holst Nielsen

Johan Holst Nielsen is Partner and Technology Lead at Wemind. He is the firm’s chief software developer and directs all deliverables of a technical nature. Johan has more than thirteen years of experience in developing websites and web applications, and is today one of Denmark’s leading PHP developers. He has extensive knowledge in platforms like Drupal and Wordpress, and in technologies like Javascript, HTML, CSS, MySQL and PostgreSQL.

Phone: (+45) 27 12 30 60
Email: johan@wemind.dk

Frits Lyneborg

Frits Lyneborg is Concept & Interface Lead at Wemind. As a marketing and community expert he has spent more than a decade at the forefront of online concept development. A guru in his own right in terms of creating viral content and vibrant communities he has already reached global fame. Among many accomplishments Frits has created the world’s largest and busiest robot building community, an accomplishment acknowledged by NASA (not to mention the more than 110.000 people around the world that personally follow what he is working on).

Phone: (+45) 20 93 40 07
Email: frits@wemind.dk

Kim Møller-Elshøj

Kim Møller-Elshøj is Strategy & Transformation Lead at Wemind. With more than 15 years of experience on the forefront of digital marketing and communications, Kim works ambitiously on transforming both organizations and their markets. Also, he is an internationally acknowledged keynote speaker on social media marketing and digital trends. Kim holds both a master’s degree in Business Administration and Marketing from Aarhus University, Denmark - and a master’s in International Marketing from University of Strathclyde, Scotland.

Phone: (+45) 61 33 41 81
Email: kim@wemind.dk

Erdem Ovacik

Erdem Ovacik is Strategic Advisor at Wemind. He is a seasoned project manager with experience in online business and social media, international development and microfinance, and public policy. Erdem has worked at McKinsey & Company and MyC4 and then went on to found WeDecide that helps organizations engage their crowd to solve challenges. Erdem holds a BS degree in Mechanical Engineering from Boğaziçi Üniversitesi and a master in Public Policy from UC California, Berkeley.

Phone: (+45) 26 37 29 96
Email: erdem@wemind.dk

Ea Luise Andersen

Ea Luise Andersen is Strategic Advisor at Wemind. She serves as project manager with general expertise in strategy, transformation, change management, social enterprise software, finance and marketing. Ea holds a B.Sc. in Business Administration and Modern Languages from Aarhus University, and an MBA from CEU and Goizueta Business School at Emory University in Atlanta. She is proficient in 8 languages, including Arabic and Chinese.

Phone: (+45) 42 23 98 98
Email: ea@wemind.dk

Jens Sigsgaard Ranheimsæter

Jens Sigsgaard Ranheimsæter is Jr. Strategic Advisor at Wemind. He is primarily involved in transforming markets and organizations through analytical research and social media marketing. Jens holds a BA in Communication from Roskilde University and is currently pursuing a master’s degree in Digital Design & Communication at the Danish IT University.

Phone: (+45) 27 70 31 10
Email: jens@wemind.dk

Karsten Bjørk Rasmussen

Karsten Bjørk Rasmussen is Strategic Advisor at Wemind. As an experienced project manager he is typically involved in managing larger projects and providing top-level management consulting, particularly in healthcare. Karsten previously worked in management positions within Omada and Experian, and as a senior consultant for PwC and IBM.

Phone: (+45) 28 57 90 94
Email: karsten@wemind.dk

Mikkel Daa Schrøder

Mikkel Daa Schrøder is Jr. Strategic Advisor at Wemind. He is primarily involved in transforming markets and organizations through analytical research and social media marketing. Mikkel holds a BA in Business Administration and Psychology from Copenhagen Business School (CBS) and Auckland University of Technology and is pursuing a master’s degree of Business Administration and Psychology from CBS.

Phone: (+45) 20 76 29 78
Email: mikkel@wemind.dk

Mette Just Jakobsen

Mette Just Jakobsen is a Jr. Strategic Advisor at Wemind. She is primarily involved in transforming markets and organizations through analytical research, social media marketing and advisory services. Mette holds a BA in English and Intercultural Marketing from Copenhagen Business School (CBS), and currently she is finishing a M.Sc. in E-Business at the IT-University on a thesis on business strategy and co-operative innovation.

Phone: (+45) 29 90 98 96
Email: mette@wemind.dk

Andy Graulund

Andy Graulund is a Web Developer at Wemind. Andy has a particular focus on front end development. Wanting to create brilliant things, Andy enjoys both designing and programming; something that co-exists wonderfully in the creation of websites and web apps. Andy is pursuing a degree in software technology at Danish Technical University and has previously studied computer science at San Francisco State University. His specialties are PHP, HTML, CSS, JavaScript, and jokes.

Email: andy@wemind.dk

Morten Blinksbjerg Nielsen

Morten Blinksbjerg Nielsen is a Web Developer at Wemind. Morten has more than 15 years of programming experience. Besides being an expert on PHP, MySQL, Apache and modules, he performs Ving Tsun in his spare time.

Email: morten@wemind.dk

Jonas Urth Olsen

Jonas Urth Olsen is Web Developer at Wemind. He is fuelled by a desire to produce software that suits the user and involves the user in the development process. Besides being an expert on PHP, Java, UX, Software Engineering, C#, JavaScript, Linux Server, Magento, Zend Framework, he has completed three marathons, including one ultra marathon in the Icelandic mountains. Jonas holds a BA in Informatics from Aalborg University and a master’s degree in Software Development and Technology from the Danish IT University.

Phone: (+45) 27 57 66 86
Email: jonas@wemind.dk

Franciska Dethlefsen

Franciska Dethlefsen is Jr. Strategic Advisor at Wemind. She is involved in desk research on client engagements and assisting in PR-support, marketing and client relations. Franciska holds a bachelor’s degree in International Business at Copenhagen Business School with studies at Hong Kong University. She is currently pursuing a master’s degree at CBS and on work leave with consultancy Lion & Lion in Kuala Lumpur.

Email: fd@wemind.dk

Jacob Bøtter

Jacob Bøtter is one of the original founders of Wemind. Apart from being an inquisitive and provocative social media keynote speaker, he is also a bestselling author of “NQ - Involvement through Social Media”. With Lars Kolind he has co-authored the acclaimed “UNBOSS”. At Wemind Jacob serves on the board and dedicates his time to keynotes and talks. Book Jacob here.

Phone: (+45) 31 68 30 14
Email: jacob@wemind.dk

Lisbet Thyge Frandsen

Lisbet Thyge Frandsen is member of the board at Wemind A/S. She is Group Senior Vice President at Grundfos A/S reporting to CEO Carsten Bjerg. At Grundfos, Lisbet is in charge of people & strategy and has lifelong experience in leading strategy development, knowledge diffusion processes, and human ressources. She is a former CEO of BDO Scanrevision, a large Danish accounting firm, and holds a master’s degree in Structural Engineering from the Technical University of Denmark.

Email: lisbet@wemind.dk

Board Members

Lars Kolind (Chairman)
Lisbet Thyge Frandsen
Jacob Bøtter

Wemind

Wemind

Wemind is a digital management consultancy. We help companies take giant leaps. We do it by building social networks that put people first.

30 million scouts united.

Scouts want to create a better world. Millions of them are involved in wonderful projects across the globe. We have conceptualized, designed and built a super social network that unites scouts of all nations. It’s our little contribution to world peace.

“What Wemind has done is truly magnificent. It will change the face of scouting.” Director John Geoghegan, World Scout Foundation

Scouts connected

Listen carefully.

Since 1925 Bang & Olufsen has shown a never failing will to create the finest in exclusive picture, sound and car audio products. Now, social media presents a wonderful opportunity to not only listen to customers’ desires but also engage in dialogue with them. We advise Bang & Olufsen on social media strategy from mainland China to North America.

“Perfection is our passion. And that is the reason why we chose Wemind as our global strategic social media advisors.” Online Manager David Rasmussen, Bang & Olufsen

What better way to support a hospital.

One of the leading hospitals in the world, Aarhus University Hospital, hired us to build a user driven support platform, allowing for quicker problem solving, cost-efficient support and an easier use of Electronic Medical Records.

We developed a Q&A community of knowledge-sharing, peer support and cross-collaboration. Alongside the system roll-out we ran a culture-drive across the hospital’s different locations. Now, collaboration is on the rise, improving healthcare day by day.

“We have chosen to think radically different. Wemind merges technology with culture, so we save money, and increase efficiency and work happiness at the same time.” Health Informatics CIO Ivan Damborg, Aarhus University Hospital

Why user driven support works

How Midtlink works

Trust me.

True loyalty relies on trust. We advised what turned out to be the industry’s most audacious telco on how to lower its churn significantly. The strategic recipe was a renewed purpose, a corporate identity of trust and a brand pride so palpable that customers almost feel it. Today customers stay with Call me instead of shop around for better bargains.

“We had an enormous need for innovation. Wemind inspired us to think differently and fundamentally challenged how we used to see our customers” CEO Hanne Lindblad, Call me

Call me’s award winning campaign “Speak Nicely”
Strategy by Wemind. Produced by Jangaard, Mark & Ko.

Did you Swip today?

SwipBox is on a mission to revolutionize e-commerce as we know it. Such boldness requires a new and different type of involvement of retailers, webshops and consumers. We serve as full-service strategic advisors on the launch and marketing of the business in Denmark.

“Wemind has revolutionized our thinking of marketing and customer involvement, and for a startup that wants to revolutionize e-commerce that’s not a bad match.” CEO Henrik Gedde Moos, SwipBox A/S

Grundfos United.

17,000 employees in 70 countries and thousands to join over the next 15 years. With this reality in sight, Grundfos — the worlds leading pump manufacturer — wanted alignment on its corporate values. Wemind conceptualised and created with e-types The Value Website. Here, Grundfos employees share stories, pictures and videos (an impressive 8,450 the first month) on Grundfos’ core values.

Read more →

How should we invest?

The Danish Ministry of Science, Innovation and Higher Education hired us to involve the public in how they should invest DKK 900 million among the GTS institutes (nine independent research and technology organisations). The involvement campaign spurred the public to contribute over 2,000 suggestions aimed at improving the government’s research and technology development.

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TEDx Copenhagen.

TED is a nonprofit organization devoted to ideas worth spreading. Since 2009, Wemind has co-organized and sponsored the local version of the famous TED Talks (TEDx­Copenhagen). Wemind has been an integral part of building Denmark’s TEDx community, growing it into a movement in its own right and a major event that in 2012 summoned 650 people.

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Making the Danish Prime Minister Social.

Anders Fogh Rasmussen served as Danish Prime Minister from 2001-2009.

As his strategic advisors on blogging and social media we helped him involve the public in political decision making.

Social intranet for stock brokers.

The investment arm of Scandinavia’s largest bank Nordea came to us with a need for a sophisticated communications channel within Nordea Markets.

We built a social intranet blog called Mbook, and now employees can join groups, share files, upload articles and ask questions in on the Q&A platform “Ask Markets”.

Social alumni intranet.

“How do we continue to stay in touch with our former employees after they leave us?”

The Finnish department of the investment arm of Scandinavia’s largest bank Nordea came to us with a desire to create a community that would allow Nordea to stay connected to their former staff.

We developed a social alumni intranet that makes Nordea Markets Finland able to stay in touch, bounce off ideas, develop products, and recruit new staff through their old relations.

Social intranet for the sports.

DGI — the Danish Gymnastics and Sports Associations had a wish to communicate better internally. We built a social intranet called Weboard for easier communication between meetings for DGI’s executive committee.

It allows members to smoothly share posts, information, agendas and files.

Social intranet for City of Copenhagen.

The City of Copenhagen’s Employment and Integration Administration came to us with a need for a social intranet that would allow them to work on strategy, improve management communications, share positive stories, and collaborate in teams.

It allows members to smoothly share posts, information, agendas and files, making life at City Hall much easier.

Maersk Collaboration.

Maersk Procurement coordinates procurement for the A.P. Møller-Maersk Group, the world’s largest shipping company. We advised Maersk on how to technically and culturally implement social business tools in their operations, and helped roll-out Microsoft’s Yammer as a tool for collaboration.

Today this nimble social enterprise software continues to create a lot of internal and external value. After learning the technical side and the importance of anchoring use of the tools in culture, the organization was able to have value-adding dialogues and create new and enriched communities of practice.

Delivering user driven support.

Horsens Hospital Unit in Denmark is comprised of three hospitals: Regionshospitalet Horsens, Regionshospitalet Brædstrup and Skanderborg Health Center.

Here, we conceived and delivered a user driven support platform that forms a stimulating community for medical professionals to help each other with questions and problem solving on issues they face with regard to the use of Electronic Medical Records.

Social broadcasting.

The Danish Broadcasting Corporation (DR) came to us with a need for a sophisticated social platform for internal selection of ideas and concepts for new programming.

We built a social platform called “MinIdé” (My Idea), allowing employees to post and share ideas for new programming and editorial concepts.

Later, DR asked us to create “Denmark’s largest think tank” i.e. use the platform for a country-wide campaign on what Denmark’s new government should focus on.

Making waves.

Wavestar Energy, a renewable energy startup, wanted to gain mindshare within renewables to garner support for their wave energy solution from all stakeholders.

We helped them by drawing up a comprehensive strategy, creating a new visual ID, designing and developing a website and an active Facebook Page and strategy.

Today, Wavestar has a large and involved community of stakeholders and clear cut communication.

Twittertinget.

When Twitter started to take off in Denmark, we created Twittertinget with Berlingske Media — a leading Danish news corporation.

We built a platform that streamed tweets from Danish Members of Parliament. All in one place. Very informative.

First step towards a new job.

The Commercial and Clerical Association in Denmark (HK) and the City of Copenhagen’s Employment and Integration Administration asked us to help create a social network for 40,000 members of HK in Copenhagen.

Together we built JobLounge, a place where unemployed can empower themselves, acquire experiences from others in the same situation, get expert advice, share positive stories, and collaborate their way to a new job.

Unbossing shipping.

The world’s largest owner and operator of shuttle tankers is on a mission to be the world leader in safe and reliable shuttle tanker and offshore services. We served as advisors on an organizational turnaround aimed at keeping Canadian-owned Teekay in the very forefront of the market, closer to its customers.